Design that earns its place before a line of code ships
Three focused design services — UX/UI design, product design and strategy, and branding — each a standalone engagement with its own page, run separately or together depending on whether you need a direction, an interface, an identity, or all three.
Three services, one design standard
Each of these is a real, separately-run engagement with its own scope and its own page — not a bundle you are forced to buy as one. Pick the one your product needs, or run more than one if it needs more than one.
Common questions about running one or more of these design services
Product Design if you have not yet validated what to build — research, strategy, and direction before a screen exists. UX/UI Design if the direction is set and you need the interface itself designed and tested. Branding if you need the identity — logo, typography, visual system — independent of or alongside the product work. On smaller projects, Product Design and UX/UI Design often run together as one engagement.
Yes, and it is a common combination for a new product that needs both an identity and an interface at once — scoped as one engagement rather than two disconnected ones, so the visual language lands consistently across the brand and the product.
The same three tiers as any Applefy project: $20K-$40K for a simple engagement (3-6 weeks), $40K-$100K for a mid-complexity engagement (2-4 months), and $100K-$250K+ for a complex, multi-service engagement (4-8 months). Combining more than one design service is scoped and quoted as one engagement, not separate quotes added together.
Yes — all three of these are design-only engagements. If you want the same team to build what gets designed, that is a separate, explicitly scoped engineering engagement on top.
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Denys Havryliak
Founder & CEO
- 10+ years in Software Engineering
- Master’s in Cybersecurity
- Deep, current knowledge of AI tooling
You’ll talk to the person who builds. Denys works hands-on across product, architecture, and delivery — and keeps a close watch on what today’s AI tooling can genuinely do in production, not just in a demo.