A CTO for the stage you’re at, not the one you’d have to hire full-time
Technical leadership — architecture decisions, hiring, code and vendor review, a roadmap your team can actually build from — without a full-time executive hire. Led personally by Applefy’s own founder, backed by a 30+ specialist team when a decision is ready to ship.
Why a fractional CTO from Applefy
Most fractional CTOs stop at the deck: a roadmap, an org chart, a slide of recommended tools. We built our business on shipping, so a decision made here has somewhere to go the same week.
Led by the founder, not delegated
You work directly with Denys Havryliak, Applefy’s founder and CEO — hands-on across product, architecture, and delivery since 2017, not a junior consultant assigned to your account.
Advice that ships
An architecture decision, a hiring plan, or a rewrite call can move straight into Applefy’s own 30+ specialist team the same week — rather than sitting in a document until you find someone to build it.
Security-minded by training
A master’s in cybersecurity informs every architecture and vendor decision — access control, data handling, and the questions an investor’s technical due diligence will eventually ask.
Scoped to what you actually need
A few hours a week or a defined block of days a month — reviewing what exists, deciding what is next, and unblocking your team — without the cost or commitment of a full-time executive hire.
No lock-in, no rewrite for its own sake
The job is to make your existing stack and team work better, not to justify a fee by replacing what already works. Recommendations are scoped to your product and your budget, not to what is easiest to bill.
One technical voice across the company
Engineering, hiring, and vendor decisions stop being made ad hoc by whoever is in the room — you get one person accountable for the technical direction, in writing, on a regular cadence.
What’s included
Architecture & Technical Strategy
A review of your current stack and a direction for where it needs to go — what to build, what to buy, and what to defer — matched to your stage and your runway.
Hiring & Team Structure
Writing job specs, running technical interviews, and structuring the engineering team so it can grow without a rewrite of how it works.
Code & Vendor Review
A working session with your codebase and your existing vendors — hosting, auth, analytics, AI tooling — to find what is quietly costing you time or risk.
Roadmap & Delivery Oversight
A prioritized technical roadmap your team can build from, plus a regular check-in to keep delivery honest against it — not a one-time document.
Investor & Board-Facing Technical Representation
A credible technical voice in the room for due diligence calls and board updates — someone who can answer the architecture and security questions directly.
Access to Applefy’s Engineering Team
When a decision is ready to build, it can move directly into Applefy’s own 30+ specialist team — the same designers and engineers behind our web and mobile development services — rather than a handoff to a stranger.
How it works
- 01
Assess
A working session over your codebase, team, and roadmap to find what is actually slowing you down — technically, not just anecdotally.
- 02
Direct
A regular cadence — weekly or bi-weekly, scoped to your needs — covering architecture calls, hiring, vendor decisions, and unblocking your team.
- 03
Build
Where a decision needs hands, Applefy’s own engineers can execute it directly, so it ships instead of waiting for a separate team to be found and briefed.
Who it’s for
Non-technical founders
Raising or scaling without a technical co-founder, and needing a credible technical voice for your team, your investors, and your roadmap.
Startups between CTOs
Covering the gap after a departure or before a full-time hire makes sense — so architecture and hiring decisions don’t stall in the meantime.
Teams outgrowing ad hoc decisions
Growing past the point where engineering, hiring, and vendor choices can keep being made informally by whoever is available.
Common questions about our fractional CTO service
It’s scoped to what your team actually needs — from a few hours a week to a defined block of days a month. We agree the cadence on the first call, based on what your roadmap and team size call for.
No. It’s part-time technical leadership without the cost or commitment of a full-time executive — the same role, sized to a stage where a full-time CTO isn’t the right call yet.
Denys Havryliak, Applefy’s founder and CEO, leads the engagement directly. When a decision needs engineering hands, it can move into Applefy’s own team rather than a handoff to someone new.
Yes — that’s the difference from most fractional CTO engagements. Applefy is a software development company first; a roadmap decided here can move straight into our web, mobile, or MVP development services the same week.
A consultant typically hands you a report. This is an ongoing role — architecture, hiring, and delivery oversight on a regular cadence, with accountability for whether the roadmap actually ships.
That’s the most common case. The role works alongside your existing team — reviewing what exists, unblocking delivery, and structuring hiring — rather than replacing anyone.
We start with a working session to understand your codebase, team, and roadmap, then agree a cadence together. Book a call and we’ll scope it to what makes sense for you.
Explore other services
Need a technical leader, not just a developer?
Let’s talk through where your product and team actually stand, and what a fractional CTO engagement would cover.